If there’s one piece of tech gadgetry that is expected to grow significantly over the next couple of years it will be the e-book reader.
Despite what many people say are the underperforming features of the current crop of readers, it is still not deterring consumers from buying them. In fact, it is expected that millions of consumers will be buying these readers this Christmas season. Forrester Research has also raised the 2009 estimates for the US sales for readers by 50 percent. The Forrester people also mentioned that sales may even double next year.
It will be interesting to find out if Amazon’s Kindle will maintain is new leadership status for in the market or whether Sony will be able to become resurgent and kick up sales again.
One thing’s for sure, these readers might finally entice people to read. Nothing changes attitudes more than being part of the “in-crowd”.